SAN FRANCISCO, Ca. Creative lifestyle pioneer Upper Playground, in association with FIFTY24SF Gallery announces today the release of The Run Up, a DVD featuring interviews with a variety of fine, graffiti and street artists, designers and photographers influencing the contemporary art scene. The Run Up is the second in a series of visual commentaries on today's art culture to be released by Upper Playground and FIFTY24SF Gallery.

Featuring twenty-six of the most eminent artists of today, The Run Up, is a visual and historical representation of the contemporary art movement. Directors Shaun Roberts and Joey Garfield filmed the artists in a sequence of vignettes, where each segment reveals the artists visions and the inspirations behind their artwork. According to Roberts, "This film is a platform for artists to display their personal thoughts and creative philosophies." The stylistic choices made during production of this project are representative of the artists story." The Run Up is composed of one-on-one interviews with each artist and depicts their personal journeys in finding their artistic styles as well as creating a space for each of them within the art world. Additionally, The Run Up is one hundred percent independntly produced, an achievement that Roberts is most proud about. "It was an honor to be able to work with such a diverse group of talented people. It has been such a rich learning experience and I hope that the final product will serve to inspire and illuminate," says Roberts.