Upperplayground News

Upper Playground featured in today's article on The Business of Fashion @BoF che...

Upper Playground featured in today's article on The Business of Fashion @BoF check it out. www.businessoffashion.com/2014/04/artist-born-brands-leverage-authentic-communities-to-prosper-anyforty-kid-vanilla.html


Artist-Born Brands Tap Authentic Communities - BoF - The Business of Fashion
www.businessoffashion.com
SAN FRANCISCO, United States — Clothing brands launched by graphic and street artists tend to come with a left-leaning, anti-authoritarian culture rooted in the mores of the graffiti community. Deep suspicion of faceless corporations, mistrust of state power, a belief in community over competition a...