Jay Roeder is a freelance designer and illustrator. A graduate of Sacred Heart University with a double major in graphic design and illustration, Jay began his career working with top promotional agencies, with experience in major initiatives and campaigns for many notable international brands. He has also taught design classes as an adjunct professor at Sacred Heart University. Roeder makes his UP debut with this collection.
Is there a story, special message, or feeling you try to convey with your tee designs?
One thing I try to maintain with my art is simplicity. I’m not trying to convey eternal sadness or some kind of hidden emotion, it’s all about having fun and throwing something down that looks rad!
What was your all time favorite tee shirt you ever owned?
Wow, that’s a tough one. I’m not sure you guys understand how many tees I own, or sneakers for that matter. I can’t say that I have an all time favorite that stands out, but I recently ordered a vintage styled Teenage Mutant Ninja Turtles 50/50 tee that I would probably wear every single day if I had my way.
What do the words Upper Playground mean to you?
I’m not sure what the true meaning of Upper Playground is, but I like to think of it as a metaphor for staying young even as you grow older. One thing that keeps me young at heart is my artwork, which is why I was so psyched to collaborate with UP.