Upperplayground News

"Classic green army men doing yoga." And, breeeeeeeeathe.

"Classic green army men doing yoga." And, breeeeeeeeathe. In late autumn of 2014, yoga practitioner and entrepreneur Dan Abramson created a Kickstarter campaign to fund this insanely awesome idea he and a friend shared in a San Francisco coffee shop. Abramson's brand, Brogamats, is a company focusing on helping men (and women) experience and embrace yoga without the preconceived notions of woo-woo hype, judgment, sexism and stereotypes. Abramson imagined that by changing the perception of the gr