“Classic green army men doing yoga.”
In late autumn of 2014, yoga practitioner and entrepreneur Dan Abramson created a Kickstarter campaign to fund this insanely awesome idea he and a friend shared in a San Francisco coffee shop. Abramson’s brand, Brogamats, is a company focusing on helping men (and women) experience and embrace yoga without the preconceived notions of woo-woo hype, judgment, sexism and stereotypes. Abramson imagined that by changing the perception of the green army men toys that represent masculinity and needless to say, violence, he can perhaps change how people think and feel about yoga, especially men.
Putting down their plastic guns and lifting their plastic hearts to the sun, these “Yoga Joes” are exchanging war for peaceful yogic Warrior poses.
Check out his website at Brogamats to purchase Yoga Joes in different colors.